Jeff Bezos's Blue Origin says its mission is to provide "safe, reliable and frequent access to space ... by lowering the cost of access to space with operationally reusable launch vehicles" -- including its New Shepard reusable suborbital rocketship for space tourism.
Virgin Galactic has a reusable spaceship of its own: the SpaceShipTwo, a hypersonic spaceplane launched midair from a WhiteKnightTwo airplane mothership. Virgin Galactic has already begun taking reservations, and is publishing a firm price for its tickets -- $250,000.
By contrast, Blue Origin hasn't taken reservations and doesn't have a firm published price for tickets.