SPECTRUM REACH'S EXPANDED DATA CAPABILITIES HELP LOCAL BUSINESSES UNLOCK ENHANCED ADVERTISING OPPORTUNITIES
MWN-AI** Summary
Spectrum Reach, the advertising sales division of Charter Communications, has unveiled enhanced data capabilities tailored to assist local businesses in optimizing their advertising strategies. A prime example is Southside Market & Barbeque, which sought to expand its national e-commerce presence beyond Texas. With the intention of elevating brand visibility, Southside leveraged Spectrum Reach’s Customer Data Match feature, enabling businesses to utilize their own customer data effectively.
This innovative tool permits businesses to reach existing customers and uncover new, similar audiences by matching customer data to real online users. Southside’s success illustrates this, as they experienced significant increases in e-commerce metrics, including orders and sales revenue, leveraging their existing customer lists enhanced via Spectrum Reach's advanced audience targeting. The tool has proven particularly advantageous for smaller businesses, achieving a remarkable 90% match rate for home addresses, far exceeding the industry average of 50-70%.
Jason Brown, Executive Vice President at Spectrum Reach, emphasized the initiative's goal to make advertising accessible for businesses of all sizes. The combination of Customer Data Match with additional tools such as the Audience Reach Optimizer aids in identifying new engagement opportunities across various platforms, enhancing both traditional and digital advertising efforts.
With over 800 successful campaigns launched through this initiative, Spectrum Reach continues to empower local advertisers, enhancing their ability to connect with valuable customers and drive business growth. As such, the company is redefining the landscape of local advertising, ensuring that even smaller entities can effectively compete in a digital marketplace. For more details on these services, interested parties can visit Spectrum Reach's official website.
MWN-AI** Analysis
In today's competitive advertising landscape, local businesses can significantly benefit from advanced data capabilities, such as those provided by Spectrum Reach. Recently, the company has honed its Customer Data Match feature, which empowers businesses—particularly those with limited customer databases—to effectively engage both existing and potential customers through personalized advertising.
Local businesses like Southside Market & Barbeque exemplify the potential of leveraging these enhanced capabilities. By utilizing their own customer data alongside Spectrum Reach's aggregation tools, they have reported impressive outcomes, including double-digit increases in key e-commerce metrics like orders and sales revenue. This illustrates the power of targeted advertising grounded in actual consumer data, rather than broad, generalized campaigns.
Investors should closely monitor the expanding functionalities of Spectrum Reach as they suggest a robust growth trajectory driven by technological advancements in advertising. The 90% success rate in matching home addresses significantly outstrips the industry benchmark, underscoring Spectrum Reach's potential to deliver more effective marketing solutions for small to medium-sized enterprises.
Furthermore, as Spectrum Reach continues to invest in cutting-edge technology and user-centric services, local advertisers will gain unprecedented access to diverse platforms, including traditional TV and streaming services. The synergy of Spectrum’s Audience Reach Optimizer and AI-powered ad creation tools positions it as a leader in democratizing advertising for smaller businesses.
In conclusion, local businesses are encouraged to leverage Spectrum Reach's expanded data capabilities to enhance their advertising strategies. Those considering investment in advertising solutions or firms like Spectrum Reach can expect that innovations in data-driven marketing will continue to unlock substantial value in the marketplace, making it a promising area for growth and returns.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
NEW YORK , June 24, 2025 /PRNewswire/ -- When it came to growing their national e-commerce business, Southside Market & Barbeque needed to reach more customers outside their home state of Texas . In addition to digital, social and email strategies, Southside was looking to extend its brand awareness with customers most likely to buy online. So, Southside turned to Spectrum Reach, which can help small businesses like Southside create successful video ad campaigns by unlocking one of their most valuable assets – their relationship with their customers.
In this instance, Southside's assets were their own lists of thousands of current and potential customers across their market area. Southside used Spectrum Reach's Customer Data Match capability, which allows small businesses to use their own customer data to reach existing customers and find new, similar customers. The feature was recently enhanced to enable local businesses – even those with lesser amounts of customer data like Southside – to benefit from Spectrum Reach's privacy-focused advanced audience finding capabilities and effectively serve ads to audiences across different devices and platforms.
"As Southside Market & Barbeque continues to grow its e-commerce business, we needed to expand our reach to get in front of potential customers both inside and outside of our service area," said Kelly McLouth Staha , Marketing Director at the Elgin, Texas -based BBQ chain. "We were looking for a simple, cost-effective way to have our ads make an impact and using our own data combined with Spectrum Reach's Customer Data Match turned out to be a great feature. Each time we run a campaign, we see double digit increases across key ecommerce metrics, including number of orders, returning customers and sales revenue."
Since its initial rollout over the past year, Spectrum Reach's Customer Data Match feature has delivered over 800 successful local campaigns like Southside's, using smaller data sets to reach current and prospective customers. Small businesses that have used Customer Data Match saw a 90 percent match rate for home addresses, meaning nine of 10 addresses from Southside's customer list could be matched to real users online – significantly higher than the industry benchmark of 50 percent to 70 percent.
"Spectrum Reach wants businesses of all sizes to be able to deliver ads with both ease and accuracy," said Jason Brown , Executive Vice President, Spectrum Reach. "With our advanced targeting ability coupled with the Customer Data Match capability, we can make it easier for local advertisers to use their own data to find their most valuable customers and ultimately drive more traffic to their business, whether it's a furniture store, a large group of auto franchises with multiple dealerships or a chain of barbeque restaurants like Southside."
Customer Data Match is another example of how Spectrum Reach is making TV advertising more accessible to small and medium-sized businesses throughout its service area. Spectrum advertisers benefit from solutions like the Audience Reach Optimizer (ARO) planning tool, which identifies new opportunities for multiscreen engagement across traditional TV and streaming platforms, and the ability to create quick and easy AI-powered ads through Spectrum Reach's partnership with Waymark . By combining these resources with Spectrum Reach's premium streaming and traditional TV inventory data, advertisers can deliver effective advertising at scale.
More information about Spectrum Reach and Customer Data Match is available at https://www.spectrumreach.com/ .
About Spectrum Reach
Spectrum Reach ® , the advertising sales business of Charter Communications, Inc. ( NASDAQ:CHTR ), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services and supported by a 100% U.S.-based workforce. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at spectrumreach.com .
SOURCE Charter Communications, Inc.
FAQ**
How does Spectrum Reach's Customer Data Match feature help local businesses, like Southside Market & Barbeque, drive customer engagement and sales growth while utilizing their existing customer data under Charter Communications Inc. CHTR?
What specific enhancements to Spectrum Reach's Customer Data Match have allowed businesses with smaller data sets to achieve a 90 percent match rate for home addresses, compared to the industry benchmark set by Charter Communications Inc. CHTR?
In what ways is Spectrum Reach leveraging its advanced audience finding capabilities to ensure effective advertising strategies for diverse local businesses, and how does this align with Charter Communications Inc. CHTR's overall vision?
Can you elaborate on the partnership between Spectrum Reach and Waymark that enables quick AI-powered ad creation, and how this innovation supports local advertisers in reaching their target markets as part of Charter Communications Inc. CHTR?
**MWN-AI FAQ is based on asking OpenAI questions about Charter Communications Inc. (NASDAQ: CHTR).
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