2023-05-30 09:37:00 ET
The streaming market's powerhouses are losing ground to up-and-comers, forcing adaptations that could end up doing more harm than good.
That's the implication of Nielsen's latest look at the matter, anyway. The audience-ratings company reports that at its peak in the middle of last year, Netflix (NASDAQ: NFLX) accounted for 8% of the time the average person in the U.S. spent looking at a television screen. As of last month, though, that figure had been pared down to 6.9%.
Were it just Netflix or just a month or two, the decline might be dismissible. It's not just Netflix, though, and it's not just a couple of months. Walt Disney 's (NYSE: DIS) Hulu has seen its share of viewing time slump from October's peak of 4% to only 3.3% last month. Amazon 's (NASDAQ: AMZN) Prime and Disney+ have also seen their share of domestic viewing time slip for roughly the same time frame.
For further details see:
Streaming's Stalwarts Are Losing Viewers to Newcomers. Here's What Investors Should Know.