The prospect of cannabis legalization in North America caused great excitement in the investing world. Here was a new legal substance with a voracious pent up market, and making big money looked to be simply a matter of growing as much as possible and then selling it to eager consumers. Well, not so much. The basic plan of growing and selling has been stunningly unsuccessful. Investors have been going through an experience common to any new, high-potential industry. Large sums of money are given to businessmen/entrepreneurs who generate excitement, a seductive future, and the appearance