TechTarget (TTGT) is an online lead generation engine for technology businesses. The company manages 200 individual websites focused on different subsectors of technology. These sites feature product selection advice, technology tips, white papers, and other relevant information. The material on these sites is a combination of content produced by TechTarget’s editorial staff and well as product collateral submitted by technology vendors. In order to see all of this content, users must register with TechTarget. TechTarget gauges the buying intent of these users by how many times and for how long they visit each