- Autonomous driving is the next big thing and everyone wants a piece of the action. From the Indy500 to oil giant BP, the competition is fierce.
- Non-automotive players including the tech giants Microsoft and Amazon are investing heavily and forging partnerships in this area.
- So. it should come as no surprise that Apple is also preparing to enter the automotive sector in one form or another.
- Perhaps not the greatest idea for Apple. Rather than being accretive to shareholder value, it may be destructive to shareholder value.
- The automotive industry is a million miles away from the industries in which Apple has succeeded. Diversification is not always good. This could be a mistake.
For further details see:
The Apple iCar - Perhaps Not The Best Idea