2024-05-28 06:45:00 ET
In early May, TikTok food influencer Keith Lee posted a review of Chipotle Mexican Grill (NYSE: CMG) . The creator, who boasts more than 16 million subscribers, called the restaurant's portions "crazy" and rated its chicken al-pastor and rice bowl a 2 out of 10.
His remarks may have helped start a trend called the "walkout method," where customers simply leave Chipotle restaurants mid-order if they aren't satisfied with how much food they are getting . What could this mean for the company and its stock price? Let's dig deeper to find out.
While some Chipotle's customers seem dissatisfied with the restaurant online, real-life spending habits tell a different story. Chipotle's fourth-quarter sales grew 14.1% year over year to $2.7 billion, driven by a healthy 7% jump in comparable restaurant sales. And this is despite a whopping four price increases in the last two years.
For further details see:
The Chipotle Walkout Method: What Does This Mean for the Stock?