The streaming provider Netflix (NFLX) has had a challenging year on Wall Street. Netflix stock ( NASDAQ:NFLX ) has dropped more than 60% year to date.
However, the stock has gained traction in the previous three months, with shares surging by more than 22%. Investors may depend on the streaming platform specialist to resume sequential subscriber growth in the third quarter.
We’ll know precisely how Netflix stock ( NASDAQ:NFLX ) performed in Q3 when the business publishes profits next week; its third-quarter results are slated to be released on Oct. 18.
Whether or not the firm rebounded to subscriber growth in Q3, one crucial factor — introducing an ad-supported tier — may be enough to get the company back on track next year.
What management had to say
Following two consecutive quarters of falling subscribers, Netflix management said in its second-quarter presentation that it anticipated sequential growth to resume in Q3. Management Administration specifically predicted 221.7 million customers, up from 220.7 million at the end of Q2.
Management said that it has been investing in products, content, and marketing to promote membership growth. This is, of course, nothing new. Management stated in their letter to shareholders from the second quarter that these are the same areas in which the streaming-TV firm has spent to promote membership growth over the previous 25 years. However, with two-quarters of consecutive membership decreases behind it, investors will wait for these expenditures to pay off.
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