The Business Model: Welcome To The Influencers Economy
Revolve is an online fashion retailer specifically targeted towards Millennial and Generation Z consumers (more specifically, towards 18-44-year-old women, according to the company's prospectus). The company, which was founded in 2003 by two partners who lost their jobs in the dot-com crash, is utilizing the trend of fashion influencers in order to leverage digital channels and technology to transform the shopping experience.
Revolve has understood that the secret key to the hearts (and the wallet share) of Millennial and Generation Z consumers resides within the social media