2024-04-09 09:18:40 ET
Summary
- The author has revised their rating for The Trade Desk from hold to buy due to positive impacts from the Disney and Amazon Prime Video deals.
- The Disney deal eliminates fees and provides more CTV inventory, boosting TTD's revenue and market share.
- The Amazon Prime Video deal is positive for TTD as it will result in more advertising dollars going into streaming services, benefiting TTD's volume gains.
Summary
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The Trade Desk: Disney DRAX Deal Is Positive For TTD (Rating Upgrade)