If valuing a company was as easy as attaching an intrinsic value based on an investor ratio such as price-to-earnings or price-to-cash flow, or even a discounted cash flow method, it would have been really difficult to lose money in the stock market. Numbers, most certainly, play an important role in helping investors arrive at an intrinsic value estimate for a company. Without desirable financial results, a company could only destroy value for shareholders in the long run. At the same time, however, not paying attention to the story behind a company could lead