Introduction
The path to success of e-commerce has been heralded, among others, by Amazon (AMZN) years ago. Brick-and-mortar retailers consequently saw their top lines shrink due to significant competition from online retailers. Their margins contracted in an effort to remain competitive, but also to fund initiatives reigniting growth. In these days, investors are worried by another uncertainty weighing on the entire sector, and that is import tariffs. Recently, trade rhetoric has become more aggressive, and hence, nobody dares to think of the tariffs being eased or lifted in the foreseeable future. The Great