Thus far the streaming market has been dominated by early bloomers like Netflix (NASDAQ: NFLX) and media powerhouses like Walt Disney (NYSE: DIS) . The former remains the market leader in terms of paying subscribers, while the latter's Disney+ boasts nearly 100 million customers just a little over a year since its launch. Not bad.
However, consumers don't necessarily require splashy content to become paying customers of a steaming service. Discovery (NASDAQ: DISCA) (NASDAQ: DISCK) -- the name behind cable TV channels like Animal Planet, HGTV, Travel Channel, TLC, Discover, and others -- says its Discovery+ platform now serves around 12 million viewers.
It's not Disney numbers, but it's respectable given the sort of content the company is working with, and it's downright huge considering Discovery+ as we know it only launched in early January. In fact, it's the fastest subscriber growth any streaming service has mustered in its first two months of existence except for Disney+, and Walt Disney was able to pre-promote its platform for months prior to launch. The draw of hit franchises like Star Wars and Marvel's Avengers clearly helped too.
For further details see:
This Obscure Streaming Service's Initial Growth Has Only Been Topped by Disney+