2023-08-31 07:45:00 ET
In the decade leading up to 2020, Build-A-Bear Workshop (NYSE: BBW) was a business in decline. The company had enjoyed huge brand awareness for its "experiential" toy stores where kids get to create their own stuffed animals in a hands-on experience. But being a predominately mall-based retail chain for children's toys was a hard business model to be successful with, even for a well-known brand.
To illustrate the decline, revenue for Build-A-Bear Workshop fell 15% from the end of 2009 through the end of 2019. Unsurprisingly, the stock was also down during that decade.
For further details see:
This Small but Well-Known Toy Company Stock Is a 10-Bagger Over the Last 3 Years. What Can Shareholders Expect From Here?