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TOCCA Life Holdings,Inc. (OTC: TLIF ) (“TLIF” or the “Company”) announcedtoday that the Company recently acquired Be Climbing Inc . of Winter Park,FL. Be Climbing recentlyannounced that the Company will be opening its first world-classindoor rock climbing gym just outside downtown Orlando, FL on a 7.02acre property it acquired in the ever expanding city of Apopka, FL .
Theindoor rock climbing industry is exploding with growth after the sportmade its first debut in the 2020 Tokyo Olympic Games, which took placein 2021 due to the pandemic. Rock Climbing has now officially beenadded as an Olympic sport and will be part of the program in both theupcoming Paris 2024 and Los Angeles 2028 Olympic Games.
By wayof comparison, Top Golf launchedits first location by tracking golf balls and grew to become aninternational sports entertainment company. Be Climbing withdevelopment of its first location is focused on drawing inspirationfrom the Top Golf business model with a focus on the family orientedfun and family-focused activities centered around the indoor rockclimbing sport and entertainment industry.
Top Golf was acquired in2021 for $2.6 billion by Callaway which has rebranded the companyunder the name TopgolfCallaway Brands Corp. (NYSE: MODG) . In much the same way thatCallaway’s strategy is to make golf accessible to a broaderpopulation that might otherwise not have the time, money, or access totraditional golf; Be Climbing seeks to make the sport of rock climbingaccessible to a broader audience with indoor rock climbing facilities.The sport of outdoor rock climbing became very famous to a broaderaudience in recent years with the release of such movies as Free Solo , The Dawn Wall and Meru .
Be Climbing is well underway in thedevelopment process of the highly desirable 7 acre Apopka, FLlocation, having acquired the property in March 2022. The Companypresently is in the site plan review and approval process with therequired city and county governmental agencies. The Company’sApopka, FL project was recently featured Central Florida’sGrowth Spotter publication.
Stephen Carnes, President and CEO of TLIF, stated,“I am very pleased with today’s announcement and to bring BeClimbing Inc. public through TOCCA Life’s acquisition. I launched BeClimbing Inc. as a private company in 2021 in order to lay thegroundwork and get much of the long drawn out processes in place andcompleted prior to bringing the company public. The months ahead willbe very exciting, and I am happy to now have Be Climbing publicthrough TLIF.”
Carnes continued, “Be Climbing has already raised nearly $3million in private transactions and owns outright the 7 acre propertyin Apopka. The Company additionally owns, free and clear withoutmortgage, two locally located income producing rental properties, sothe Company has both revenues and assets. We will be seeking to havethe Shell Status designation removed given today’s announcement ofthe Be Climbing acquisition. I look forward to providing additionaldetails about Be Climbing in the near future.”
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Safe Harbor: This PressRelease contains forward-looking statements within the meaning ofSection 27A of the Securities Act of 1933 and Section 21E of theSecurities Exchange Act of 1934. These forward-looking statements arebased on the current plans and expectations of management and aresubject to a few uncertainties and risks that could significantlyaffect the company's current plans and expectations, as well asfuture results of operations and financial condition. A more extensivelisting of risks and factors that may affect the company'sbusiness prospects and cause actual results to differ materially fromthose described in the forward-looking statements can be found in thereports and other documents filed by the company with the Securitiesand Exchange Commission and OTC Markets, Inc. OTC Disclosure and NewsService. The company undertakes no obligation to publicly update orrevise any forward-looking statements, because of new information,future events or otherwise.
CONTACT:
Steve Carnes
407-674-9444
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+1 407-674-9444
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