TomTom (TMOAF) is a Dutch location technology company that markets its products and services to both consumers and businesses, according to which the company segments work: Location Technology (B2B) and Consumer (B2C). TomTom's Consumer division sells personal navigation devices, and this is what the company is best known for. PNDs have long been the company's cash cow, but it is in rapid decline (Q1 revenue -40% YoY), and the company needs Location Technology (aka Maps) to take over soon.
That the Consumer segment is in severe decline is clear to all observers, but it is