Summary
- ToughBuilt sells 'tough' tools that look 'unappealing' and reminiscent of products from a sunset company.
- However, the company is also aggressively capturing other international markets beyond the US.
- In spite of being one of the smallest players in the market, it is growing much faster than its much more established peers by market capitalization.
- In spite of the company's seemingly 'unappealing' product, in my opinion, its quality of execution is still 'too tough to write it off' as a sunset company.
For further details see:
ToughBuilt: Too Tough To Write It Off Yet, Here's Why