It's been an interesting few years to invest in retail. There have been some great deals across the sector, where even the best companies have gone on sale. The retail apocalypse narrative has created some pretty interesting market mispricings, although the narrative seems to have mostly run out of steam as savvy investors realize that strong retailers will adapt and overcome.
There are a couple of key attributes in determining which retailers will continue to outperform into the future. Firstly, there needs to be a compelling reason for customers to shop there. In the