MARKET WIRE NEWS

Traeger Announces Chief Financial Officer Transition

MWN-AI** Summary

Traeger, Inc. (NYSE: COOK), a leading innovator in the wood pellet grill market, has announced a transition in its Chief Financial Officer (CFO) position. Dominic Blosil has decided to step down from his role after 11 years of service, during which he played a crucial part in the company’s growth and strategic direction, including spearheading its initial public offering in 2021. Blosil will continue to serve as CFO until the filing of the company’s first-quarter 10-Q and will assist with the transition until the end of 2025.

Joey Hord, currently Traeger’s Senior Vice President of Finance and Strategy, is set to take over Blosil’s role. Hord joined Traeger in 2021 and has been instrumental in enhancing the company’s financial planning capabilities. CEO Jeremy Andrus expressed gratitude for Blosil’s leadership and outlined his confidence in Hord’s readiness to embrace the CFO role, emphasizing the expected seamless transition.

In a statement, Blosil remarked on the privilege of working with Andrus and the Traeger team and commended Hord as a capable successor, expressing pride in the achievements made during his tenure. Hord brings significant experience from his 16 years at Nike, where he held various leadership positions, including CFO roles in different regions.

The announcement also included a cautionary note regarding forward-looking statements, highlighting various risks and uncertainties that may impact the company’s future performance. Traeger continues to navigate a competitive landscape and emphasizes maintaining quality and brand strength moving forward.

This leadership change indicates Traeger’s commitment to ensuring strong financial management as it progresses into its next phase of growth.

MWN-AI** Analysis

The recent announcement by Traeger, Inc. (NYSE: COOK) regarding the transition of Chief Financial Officer Dominic Blosil, marks a significant moment for the company. Blosil's tenure has been pivotal, leading Traeger through critical phases, including its IPO in 2021. His planned departure and the appointment of Joey Hord, the current Senior Vice President of Finance and Strategy, signal a strategic shift that warrants keen observation from investors.

Firstly, Hord's experience at Nike Inc., alongside his executive education at Stanford, positions him favorably to lead Traeger through its next growth phase. His integral role in strategic planning indicates continuity in financial stewardship, which is essential for maintaining investor confidence during transitions. Analysts should watch for how this leadership change impacts strategic initiatives, particularly in expanding market penetration.

Investors should assess Traeger’s customer retention strategies and product quality. As highlighted in the press release, the company faces risks such as competition, supply chain dependencies, and the potential effects of U.S. trade policies on manufacturing costs. Tracking Traeger’s responses to these challenges will be crucial as Hord takes the reins.

Furthermore, with Blosil remaining until the end of 2025 to ensure a smooth transition, stakeholders should look for updates on performance metrics and operational stability in upcoming reports. The incoming CFO's ability to capitalize on Traeger's brand strength will be critical—investors should monitor how effectively he drives financial and strategic performance.

In summary, while leadership transitions can often generate uncertainty, Hord's background offers a promising outlook for Traeger. Vigilance in analyzing the operational changes and market responses will be key for investors looking to navigate Traeger’s evolving landscape.

**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.

Source: Business Wire

Traeger, Inc. (“Traeger”) (NYSE: COOK), creator and category leader of the wood pellet grill, today announced that Dominic Blosil, the Company’s Chief Financial Officer, has decided to transition out of his role. Mr. Blosil will continue to serve as CFO through the filing of the Company’s first-quarter 10-Q and will provide transition support through the end of 2025. As part of a planned succession, Joey Hord, Traeger’s Senior Vice President of Finance and Strategy, will assume the role of Chief Financial Officer and join the executive team.

“Dom has been an extraordinary partner since my first days at Traeger and a driving force behind the company’s transformation and growth over the last 11 years,” said Jeremy Andrus, CEO of Traeger. “His leadership extended across the organization and has been instrumental in shaping and executing our long-term vision. Dom played a pivotal role in leading the company through its IPO in 2021 and building the world-class team and infrastructure that position us for continued success. On behalf of the Board of Directors and the Executive Leadership Team, I want to thank him for his leadership, strategic vision, and many contributions.”

Andrus continued, “Joey has been an important leader on our finance team since joining Traeger in 2021, playing an integral role in driving our strategic and financial planning capabilities. His deep expertise and leadership make him well-prepared for this role, and we expect a seamless transition.”

Mr. Blosil commented, “It has been a privilege to work alongside Jeremy and the incredible Traeger team over the past 11 years, and I am extremely proud of all that we have accomplished together. Traeger is a truly special brand—built on a disruptive product platform and a high-performing culture.”

He continued, “Joey has been a key partner of mine and is a highly capable successor who brings strong strategic and financial expertise to the CFO role. I have full confidence in his ability to step into this position and help lead Traeger into its next chapter.”

Prior to Traeger, Mr. Hord spent 16 years at Nike Inc. in various leadership roles, including Senior Director of Global Business Planning, CFO of Nike Southern Cone, and CFO of Nike Brazil. Mr. Hord holds a B.A. in Accounting and Finance from the University of Portland and has completed an Executive Leadership program at Stanford University’s Graduate School of Business.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including, without limitation, statements regarding Mr. Hord’s service as CFO and Traeger’s next chapter. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements, including, but not limited to, our history of operating losses; our ability to manage or future growth effectively; our growth depending in part on our continued penetration and expansion into additional markets; our dependence on maintaining and strengthening our brand to generate and maintain ongoing demand for our products; our ability to cost-effectively attract new customers or retain our existing customers; our failure to maintain product quality and product performance at an acceptable cost; United States trade policies that restrict imports or increase import tariffs; product liability and warranty claims and product recalls; the highly competitive market in which we operate; use of social media and community ambassadors affecting our reputation or subjecting us to fines or other penalties; issues in relation to environmental, social and governance matters; any decline in demand from certain retailers; risks associated with our significant international operations; our reliance on limited number of third-party manufacturers; and the other factors discussed under the caption "Risk Factors" in our periodic and current reports filed with the Securities and Exchange Commission from time to time, including our Annual Report on Form 10-K for the year ended December 31, 2024. Any such forward-looking statements represent management's estimates as of the date of this press release. While we may elect to update such forward-looking statements at some point in the future, we disclaim any obligation to do so, even if subsequent events cause our views to change.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250306581007/en/

Investors:
Nick Bacchus
Traeger, Inc.
investor@traeger.com

Media:
The Brand Amp
Traeger@thebrandamp.com

FAQ**

How will the transition of CFO Dominic Blosil to Joey Hord impact Traeger Inc. COOK's financial strategy moving forward, especially given the company's recent IPO and growth trajectory?

The transition from CFO Dominic Blosil to Joey Hord is likely to bring a fresh perspective to Traeger Inc.'s financial strategy, potentially accelerating its post-IPO growth by emphasizing innovative financing and strategic investments to capitalize on market opportunities.

What specific growth markets does Traeger Inc. COOK plan to penetrate under Joey Hord's leadership as CFO, and how will this align with the company's long-term vision?

Under Joey Hord's leadership, Traeger Inc. plans to penetrate growth markets such as premium outdoor cooking products and direct-to-consumer sales, aligning with the company's long-term vision of enhancing brand loyalty and expanding its market presence in the grilling industry.

Considering the competitive nature of the grilling market, how does Traeger Inc. COOK plan to maintain and strengthen its brand to ensure ongoing demand for its products?

Traeger Inc. (COOK) aims to maintain and strengthen its brand in the competitive grilling market by focusing on innovation, enhancing customer engagement through community-building initiatives, and offering superior quality and technology in its grilling products.

In light of the potential risks stated in Traeger Inc. COOK's forward-looking statements, what measures is the company taking to mitigate these risks and ensure sustainable growth and profitability?

Traeger Inc. is implementing strategic initiatives such as diversifying its product line, enhancing supply chain efficiency, investing in innovation, and focusing on expanding its market presence to mitigate potential risks and ensure sustainable growth and profitability.

**MWN-AI FAQ is based on asking OpenAI questions about Traeger Inc. (NYSE: COOK).

Traeger Inc.

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