2024-04-12 06:03:54 ET
Summary
- Booking Holdings (BKNG) is the largest player in the OTA market, with dominance in the European market and a shift toward the merchant model.
- BKNG's strategic focus on expanding its customer base and leveraging its network effect has contributed to its excellent fundamentals.
- The shift toward the merchant model will bolster loyalty program offerings, facilitate an entrance into the B2B space, and improve liquidity.
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Travel Titan Booking Holdings Set For Record Breaking Year