When Under Armour ([[UA]], [[UAA]]) recently announced cutbacks to its staff with a reduction in an estimated 3% of its workforce, the share price rose on the news. The layoff announcement is not to be seen as a symbol of optimism. Under Armour’s layoff spree indicates weakness, as the company is struggling to increase revenue in the face of a highly competitive retail market. As a result, it is trying to streamline its internal process by minimizing expenses without further hindering its revenue-generating abilities, and employees are a huge expense. The prospect of reduced expenses