One consistent theme of 2018 was that Under Armour (UA, UAA) was a valuable brand over looked by the market due to short-term product issues that were causing temporary inventory and margin problems. The stock rally to new highs following Q1'19 results only confirms my bullish investment thesis is firmly in place.
Image Source: Under Armour website
Footwear Leads
Under Armour spent 2018 reducing inventory levels and focusing on design efforts in the footwear segment. Previously, the company failed miserably in their attempt at capturing footwear business with a general concept of