The last few months have been full of sports cancellations, especially at the collegiate level. While professional sports have looked to restart paused leagues, most college events were cancelled with some discussion of continuing the cancellations into the fall college football season.
Up until recently, the financial impact wasn't fully considered with most TV contracts and sponsorship deals left untouched with the resumption of play plans. Under Armour (UA, UAA) fired the first major shot canceling over-priced sponsorship deals for college sports. The athletic apparel retailer cutting the fat is a bullish