Thesis
Under Armour (UA) continues to show dramatic operational improvements as it attempts to reposition itself as a premium performance brand. Explosive 20%+ revenue growth came to a crashing halt in 2017, and in the last two years the company has engaged in a complete overhaul of its cost structure and revisited its overall brand strategy. Revenue growth remains tepid, but the company has outlined its vision of revenue growth and profitability moving forward.
The company deserves a lot of credit for its operational improvements. As the brand focuses on premium pricing and