In the midst of what might be seen as a devastating time for sports apparel and footwear company Under Armour (NYSE: UA)(NYSE: UAA), the company has named Lisa Collier as the new chief product officer. She takes over for Kevin Eskridge, who is leaving the company.
Collier comes most recently from NYDJ (Not Your Daughters Jeans), where she was president and CEO from 2016 to 2019. Before that, she spent 13 years in various leadership roles at Levi Strauss and Co. after honing her retail management skills at other companies. Her main function at Under Armour will be to guide products, categories, merchandising, and design.
An image from Under Armour's "The Only Way Is Through" campaign. Image source: Under Armour.