- Upland Software ( NASDAQ: UPLD ) has expanded its SMS marketing footprint into the United Kingdom for the first time with its SMS marketing product, Waterfall.
- Powering millions of text messages weekly, Waterfall enables brands to automate and schedule two-way SMS conversations and use SMS as an effective channel for timely notifications and promotions.
- With SMS making a resurgence amongst UK consumers, UK brands have an opportunity to add Waterfall’s SMS capabilities as a highly effective and personal marketing channel to drive revenues.
- “With Waterfall, we are enabling our customers to layer on critical SMS capabilities and lean on Upland’s expertise as a top player in mobile messaging.” said Ian Burk, Chief Business Officer at Upland.
For further details see:
Upland expands leading SMS marketing software to U.K.