Initiating Coverage. We are initiating research coverage on Vera Bradley, Inc. with an Outperform rating and an $8.00 12-month price target. Vera Bradley is the owner of two unique lifestyle brands. With the recent overall market sell-off, VRA shares are selling at all-time lows, outside of the COVID induced panic in mid-2020. With significant organic and inorganic growth opportunities, we believe VRA shares present an attractive risk/reward situation.The Brands. The iconic Vera Bradley brand is a leading designer of women’s handbags, luggage and other travel items, fashion and home accessories, and unique gifts. The Company operates through a network of retail, wholesale and e-commerce sites. Pura Vida is is a rapidly growing, digitally native lifestyle brand. The Pura Vida brand has a differentiated and expanding offering of bracelets, jewelry, and other lifestyle accessories. Read More >>