Vitamin Shoppe, Inc. (VSI) is an omnichannel, US-based, specialty retailer and manufacturer of vitamins, minerals, and supplements. The company sells products of 700+ recognized brands as well as its own private labels, such as The Vitamin Shoppe, Body Tech, True Athlete, Mytrition, Plnt, ProBioCare, and Next Step.
Source: Natural Products Insider
Geographically, the company operates throughout the US, Puerto Rico, and Canada, while the sales channels through these are a collective effort of third-party stores. Vitamin Shoppe and Super Supplements stores are the brick-n-mortar sales channel, while it is also deploying its own