2024-06-13 15:08:01 ET
Walmart ( NYSE: WMT ) is refreshing one of its legacy brands for young adults with new assortments for its No Boundaries line. Launching in stores and on Walmart.com ( WMT ) on July 16, the new No Boundaries label will include new modern shapes like baggy fit jeans, drop shoulders and cropped tees. To refresh the young adult fashion brand, Walmart ( WMT ) hired a design team with experience creating products for the Gen Z customer, the first time the retailer has dedicated fashion designers to the No Boundaries brand, reflecting a shift in how Walmart ( WMT ) is building and reintroducing a brand for a specific demographic. ...
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Walmart reintroduces No Boundaries line for Gen Z