Prologue
Over the past year, the American health system has undergone a radical transformation: Direct-online consumer access. Many new players and start-ups have entered this growing arena, which is thriving and bubbling as a result of money (investors) and transactions (mergers) pouring in.
In this article we will take a closer look at the background of this story, as well as discuss how investors may benefit from this developing trend.
Stats
Let's start with some numbers.
- Health expenditure in the US is closing fast on $4 trillion a year, or 18% of GDP. In ten