Marijuana reform at the U.S. federal level could soon be on the way, as it won't be long before Democrats are in control of the House, Senate, and White House. And that's giving the industry a lot of hope that legislation favorable to marijuana could pass, potentially making the already hot cannabis industry an even more appealing investment opportunity. It could even pave the way for companies in other industries to start jockeying for position, partnering up with cannabis producers before legalization -- which could still be years away.
To date, tobacco giant Altria and beer maker Constellation Brands have been the biggest names to invest in cannabis, linking up with Cronos Group and Canopy Growth , respectively. But other companies have been kicking tires and making smaller moves, including Anheuser-Busch (NYSE: BUD) , Colgate-Palmolive (NYSE: CL) , and Unilever (NYSE: UL) . Let's take a look at which company could be the next industry outsider to invest in the burgeoning cannabis market.
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Which Major Brand Will Be the Next to Invest in Cannabis?