Don't hate. Procrastinate. SeaWorld Entertainment (NYSE: SEAS) announced another delay to the opening of two roller coasters that it was scheduled to open in Florida last year. Ice Breaker at SeaWorld Orlando will now open in February 2022. The more anticipated Iron Gwazi at sister park Busch Gardens Tampa Bay will open the following month.
Delays are part of the art of introducing new attractions at a theme park. Infinity Falls -- the last major thrill ride addition to SeaWorld Orlando -- experienced construction and then operational setbacks in 2018. However, this particularly long two-year delay is far more nuanced, embarrassing, and tactical than a garden variety holdup. It also features rivals Walt Disney (NYSE: DIS) and Comcast (NASDAQ: CMCSA) in starring roles. Buckle up as we go for a ride in this business school case study with gobs of air time.
Image source: SeaWorld Entertainment.
For further details see:
Why Did It Take a Disney World Rival 2 Years to Open New Roller Coasters?