Two weeks ago, Wix.com (NASDAQ: WIX) , the online website building and hosting platform, acquired a small customer re-engagement platform called Rise.ai for an undisclosed price. This acquisition follows a series of recent announcements for Wix, including acquiring the online ordering specialist SpeedETab and announcing a comprehensive mobile app.
But despite the recent flurry of announcements from Wix, this acquisition, even more so than others, should add plenty of value for both users and ultimately shareholders -- let's see why.
Rise.ai helps retailers reengage their target customers with digital gift cards, easy-to-install loyalty programs, and intuitive store credit/refund systems. While it might not sound like a huge deal, several customers have enthusiastically advocated for the product, crediting Rise.ai for helping bring back old customers.
For further details see:
Why Did Wix Just Acquire Rise.ai?