Apple (NASDAQ: AAPL) needed to do something to make its new video streaming service stand out. It just did.
Apple TV+ will cost only $4.99 per month, and it's free for a year when someone buys an iPhone, iPad, Mac, or Apple TV. The company made the announcement Sept. 10 during its annual event that's often highlighted with new iPhone announcements. (There was that, too.)
Apple joins the streaming wars Nov. 1, and the monthly price is lower than its fellow ad-free competition, which includes blue chip companies like Netflix (NASDAQ: NFLX), Disney+ (NYSE: DIS), Amazon Prime Video (NASDAQ: AMZN) and Hulu (also Disney).