- In an eCommerce world that’s all about conversion, the steppingstones of multiple sites and clicks mean plenty of opportunity for cart abandonment — if consumers even get that far.
- Embedding commerce inside of streaming platforms is one of the greatest untapped opportunities inherent in the digital transformation of the global economy.
- Brands that never considered selling on Amazon’s website might find its streaming content a place where they can allow consumers to buy in context, especially in clothing and apparel categories where PYMNTS research finds that Amazon maintains a 47% share of online sales.
For further details see:
Will Amazon Make Streaming Shoppable?