Garmin (NYSE: GRMN) stock has had a rough 2022 already, and shares caught additional pressure recently thanks to news out of Apple (NASDAQ: AAPL) . The consumer tech giant already competes against some of Garmin's popular smartwatch devices, but that competition is hitting a new level.
Apple announced a new addition to its smartwatch lineup that's aimed at sports enthusiasts and includes many of the navigation features that have been a staple of Garmin products, like its tactix adventure watch.
Is Garmin doomed to lose market share now that Apple is targeting this niche? Let's take a closer look.
For further details see:
With Apple Threatening, Is It Time to Sell Garmin?