With Braskem's I'm green(TM) bio-based Polyethylene, Balsam Hill Made the World's First Plant-Based Plastic Christmas Trees
MWN-AI** Summary
Braskem, a leading global producer of biopolymers, has partnered with Balsam Hill, renowned for its high-quality artificial Christmas trees, to launch the world's first plant-based plastic Christmas trees. This innovative collaboration aligns with Balsam Hill's reNEW™ commitment to adopting sustainable materials, marking a significant step towards reducing environmental impacts within the holiday décor industry.
The new Christmas trees incorporate Braskem's I'm green™ bio-based polyethylene, which is sourced from sugarcane and features a remarkable 95% bio-based carbon content. This material not only provides a lifelike appearance but also helps diminish reliance on traditional fossil fuels used in plastic production. For the upcoming 2025 holiday season, Balsam Hill will integrate this eco-friendly plastic into several of its existing models, including the popular Alpine Balsam Fir and the Calistoga Ornament Tree.
Balsam Hill CEO Mac Harman emphasized the company's commitment to integrating sustainable options that resonate with environmentally conscious consumers. Similarly, Braskem's Vice President, Walmir Soller, reaffirmed the company's mission to foster innovation in plastics that prioritize sustainability and lower carbon emissions.
This partnership highlights a significant shift in the plastics industry, responding to rising consumer demands for sustainable products. Braskem's I'm green™ bio-based polyethylene exemplifies how companies can responsibly manufacture goods while supporting the circular economy. As Balsam Hill continues to expand its use of plant-based and recycled materials, this collaboration sets a new benchmark for seasonal décor solutions that benefit both customers and the planet. The initiatives taken by both companies signify a meaningful advancement towards environmentally responsible practices within the industry.
MWN-AI** Analysis
The collaboration between Braskem's I'm green™ bio-based polyethylene and Balsam Hill's innovative plant-based plastic Christmas trees marks a significant milestone in sustainable manufacturing and environmentally responsible consumer products. As the largest polyolefins producer in the Americas, Braskem is cementing its leadership in the biopolymer sector, while Balsam Hill positions itself as a frontrunner in eco-friendly holiday décor—a key market segment increasingly driven by consumer demand for sustainability.
Investors should take note of several key factors from this partnership. First, the move towards bio-based materials reflects a broader trend across various industries to adopt sustainable practices, positioning both companies favorably in an era focused on reducing carbon footprints. Balsam Hill's initiative under its reNEW™ program aligns perfectly with evolving consumer preferences, which will likely boost brand loyalty and enhance sales.
Braskem's I'm green™ bio-based polyethylene, derived from renewable sugarcane, not only fulfills a growing demand for recyclable materials but also helps to diminish reliance on fossil fuels—making it an appealing choice for environmentally conscious consumers. This innovative product's lifecycle sustainability will resonate deeply with businesses and consumers alike, leveraging a growing societal emphasis on circular economy principles.
From a market perspective, this partnership is indicative of strategic positioning that may lead to increased valuation for both firms. Companies that embed sustainability into their business models often enjoy higher profitability and enhanced brand reputation, as can be seen in rising ESG (Environmental, Social, and Governance) investment trends.
Investors may want to closely monitor developments and growth metrics for both Braskem and Balsam Hill as they capitalize on this synergy, especially with upcoming product launches for the 2025 holiday season. Stakeholders in the consumer goods and plastics sectors would benefit from recognizing the implications of such collaborations for long-term investment potential and market competitiveness.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Braskem (B3: BRKM3, BRKM5, and BRKM6; NYSE: BAK; LATIBEX: XBRK), the largest polyolefins producer in the Americas and global leader in the production of biopolymers on an industrial scale, and Balsam Hill ®, the global leader in high-quality, true-to-nature, reusable artificial Christmas trees and holiday décor, are excited to introduce the world’s first Christmas trees made with plant-based plastic. For Balsam Hill, these trees are an important part of the company's reNEW™ commitment to move towards new and more sustainable materials (recycled or renewable), starting with trees.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251027469223/en/
A Balsam Hill plant-based plastic Christmas tree on display in Braskem's booth at K.
One of Balsam Hill’s most recent new trees – the Aspen Silver Fir ™ – is and always has been made with plant-based plastic, specifically Braskem’s innovative I'm green™ bio-based polyethylene (PE), a bio-based alternative derived from sugarcane. For the 2025 holiday season, Balsam Hill introduced plant-based plastic in some of its existing trees made with True Needle® tips, including the Alpine Balsam Fir and the Calistoga Ornament Tree.
This collaboration between Balsam Hill and Braskem exemplifies how the plastics industry is evolving to meet consumer demand for environmentally responsible products. Every needle on these plant-based plastic trees incorporates 95% bio-based carbon content, measurable and traceable through C14 testing, offering a life-like appearance while reducing reliance on non-renewable fossil-based resources in polymer production.
“After 20 years of category leadership in the design and manufacture of reusable artificial Christmas trees, this collaboration with Braskem allows us to find new ways to offer customers options that are beautiful and durable, innovative and sustainable,” said Mac Harman, CEO, Balsam Hill. “We’re proud to lead the way in integrating sustainable materials into holiday traditions in surprising ways that have meaning to the customer and the planet.”
For companies like Balsam Hill that are seeking to significantly reduce their carbon footprint, I'm green™ bio-based PE represents a scalable and recyclable solution. With a focus on sustainable materials, as Balsam Hill continues to expand its use of plant-based plastic and recycled content, this collaboration sets a new precedent for responsible manufacturing and sustainability-driven innovation in the seasonal décor market.
“We’re proud to celebrate the 15th anniversary of our I'm green™ bio-based PE by collaborating with Balsam Hill to innovate with the planet in mind and bring more sustainable choices to consumers during the holiday season,” said Walmir Soller, Vice President for North America, Europe, and Asia (NAMEA) and CEO of Braskem BV. “Made from sugarcane and fully recyclable, our I'm green™ bio-based portfolio reflects our commitment to lower carbon emissions, circularity, and innovation in the plastics industry. Collaborations like this demonstrate how recycle-ready bio-based materials can deliver both performance and environmental benefits.”
To learn more about Braskem’s I’m green™ bio-based plastic, visit braskem.com/imgreen/home-en, and to learn more about Balsam Hill NextGen, visit balsamhill.com/sustainability .
ABOUT BRASKEM
With a global vision of the future oriented towards people and sustainability, Braskem is committed to contributing to the value chain for strengthening the circular economy. The petrochemical company’s almost 8,000 team members dedicate themselves every day to improving people’s lives through sustainable chemicals and plastics solutions. Braskem has an innovative DNA and a comprehensive portfolio of plastic resins and chemical products for diverse segments, such as food packaging, construction, manufacturing, automotive, agribusiness, healthcare, and hygiene, among others. With 40 industrial units in Brazil, the United States, Mexico, and Germany, Braskem exports its products to clients in more than 70 countries.
Braskem America is an indirect wholly owned subsidiary of Braskem S.A. headquartered in Philadelphia. The company is the leading producer of polypropylene in the United States, with six production plants located in Texas, Pennsylvania and West Virginia, an Innovation and Technology Center in Pittsburgh, and operations in Boston focused on leveraging groundbreaking developments in biotechnology and advanced materials.
For more information, visit www.braskem.com/usa .
Braskem on social media:
www.facebook.com/BraskemGlobal
www.linkedin.com/company/braskem
ABOUT BALSAM BRANDS
The flagship brand of US-headquartered Balsam Brands is Balsam Hill . Balsam Hill ( www.balsamhill.com ) was founded in 2006, by Mac Harman, with the goal of creating the most realistic, highest-quality reusable, artificial Christmas trees for customers and businesses around the world. With a focus on quality and craftsmanship, our trees add the perfect finishing touch for families and communities to celebrate holiday joy together. After 19 years of growth, Balsam Hill’s product offering has expanded to include ornaments, holiday greenery, and seasonal décor, with owned and operated websites in the US, UK, Australia, Germany, France, and Canada.
View source version on businesswire.com: https://www.businesswire.com/news/home/20251027469223/en/
For press information, please contact:
Braskem North America, Europe, and Asia
Stacy Torpey
Communications Director
stacy.torpey@braskem.com
For press information, please contact:
Balsam Brands
Jill Osaka
Director, PR & Partnerships
Balsam Hill
josaka@balsambrands.com
FAQ**
How does Braskem SA ADR BAK's partnership with Balsam Hill align with its broader sustainability goals and commitments to lower carbon emissions in the plastics industry?
What potential impacts could the introduction of plant-based plastic Christmas trees have on Braskem SA ADR BAK's market share and brand reputation in the eco-friendly product segment?
Can Balsam Hill's integration of Braskem SA ADR BAK's I'm green™ bio-based polyethylene significantly influence consumer purchasing decisions in favor of sustainable holiday décor?
How does the collaboration between Braskem SA ADR BAK and Balsam Hill position both companies for future growth in the emerging market for sustainable consumer goods?
**MWN-AI FAQ is based on asking OpenAI questions about Braskem SA ADR (NYSE: BAK).
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