WPP plc (WPP) is a British media agency providing marketing communications services globally. Between January 2017 and January 2019, the shares halved as investors realised that players strong in traditional advertising such as print and television advertising were less valuable now that Facebook (FB) and Google (GOOG) (GOOGL) were fast dominating advertising spend.
Technical Signals Look Good
Over the past 12 months, WPP has returned slightly more than 20% as the company started to make the inroads necessary to the new modern advertising world with its move towards new media channels that are