By Breakingviews
Companies often turn to Kantar's figures on consumer tastes before making a big decision. A quick run through the numbers suggests that possible private-equity buyers might need to do some more market research of their own.
Mark Read, the boss of 11 billion pound ad group WPP (WPP), wants to offload a majority stake in his data analytics business. Reuters exclusively reported on Tuesday that buyout groups including Advent, Blackstone, Hellman & Friedman and CVC Capital Partners are interested, and that a deal may value Kantar at 3.5 billion pounds including debt.
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