In the second of a two-part series, we will analyse Xero’s business model and user experience. We will seek to value the business and explore competitive advantages.
A Connected Ecosystem
There are more than 700 connected applications via the Xero ([[XROLF]]) marketplace backed by a community of over 50,000 developers to help run your business, ranging from financial services, payment facilitation, inventory management, CRM integration, debtor chasing for outstanding invoices, document management, project management, time tracking, e-commerce services, payroll management, point-of-sale transactions using a card reader and other add-on services customers value when managing their