Yeti (NYSE: YETI) made its name with nearly indestructible coolers that keep your food and beverages cold for a week, but it's quickly transforming itself into more of a lifestyle company. Its latest products are meant for everyday use around town, not necessarily on the tundra.
The new Crossroads backpack and tote are much more utilitarian in their design, look, and purpose. They indicate Yeti's willingness to continue branching out into the consumer market, though their premium price tag may limit just how far they can penetrate.
The Crossroads tote could be one of many everyday consumer products Yeti introduces. Image source: Yeti.