YETI Holdings Inc. (NYSE:YETI) has been one of the fastest-growing consumer goods companies over the past decade considering it's on track to reach $1 billion in sales this year compared to under $90 million back in 2013. The story here is a case study in premiumization with YETI taking the otherwise overlooked category of outdoor coolers and moving the market towards high-end pricing. The current trends in growth and profitability are a testament to the quality product and sleek marketing that has connected to consumers creating a valuable lifestyle brand. We are bullish