Consumer stocks, especially those that have recently gone public, have been among the hardest-hit stocks in the current bear market, and Yeti Holdings (YETI) is no exception. The maker of rugged coolers and drinkware, highly popular in the southern and east coast regions of the U.S. and starting to gain recognition in the west, is expected to see a double-whammy to its sales as shelter-in-place orders force the closure of Yeti's retail points of sale and a dour macroeconomy may make customers think twice about buying its high-priced products.
Shares are down ~30%