Rentokil Initial ([[RTOKY]], [[RKLIF]]) is a U.K.-based cleaning and pest control specialist with a mixed history. Recently, it has done well, with solid growth and dividend growth. But at its current share price, I see it as overpriced, so rate it as a sell.
The Company
Historically, there were two companies, and the brands remain strong in their respective fields. Rentokil was in pest control and Initial provided cleaning supplies and services in a B2B context. In the 1980s, they were brought together by a boss known as “Mr. 20%” because under his long leadership,