Zalando (ZLNDY, ZLDSF) is a Germany e-commerce fashion retailer which went public in 2004. The company has a strong IT focus and a good track record for process automation and innovation (see also Zalando innovation). You could say that Zalando is a company that manages an e-commerce business with IT solutions. However, the traditional business model as a pure e-commerce fashion retailer (similar to Zappos.com) hardly justifies the current pricing given the tough competition (like Asos (ASOMF) (ASOMY) and CCC SA). Cost savings activities like the outsourcing of returned goods