Apple Launches a New iPhone: What Investors Should Know

2026-03-03 03:11:00 ET

"iPhone had its best-ever quarter driven by unprecedented demand, with all-time records across every geographic segment," said CEO Tim Cook in the company's fiscal first-quarter earnings release. Now, Apple (NASDAQ: AAPL) is trying to keep that momentum going. The tech giant announced its new iPhone 17e on Monday.

Starting at $599 for a base model with 256 gigabytes of storage, the new device lowers the entry price for the company's latest smartphone family. For comparison, the standard iPhone 17 starts at $799. With the new iPhone, Apple is effectively offering double the entry storage of its previous budget model -- the iPhone 16e -- at the exact same starting price.

This aggressive pricing strategy adds to the catalysts for Apple's largest product segment, which is already firing on all cylinders this year.

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