Bath & Body Works Announces the Return of Annual Candle Day
MWN-AI** Summary
Bath & Body Works has announced the highly anticipated return of its Annual Candle Day, a tradition that celebrates home fragrance enthusiasts. Scheduled for December 4 to December 7, 2025, the event will kick off online at 10 p.m. ET on December 4 and will continue in stores from December 5 to December 7. During this weekend, shoppers can indulge in the brand's popular 3-wick candles at the unbeatable price of $9.95 each, with over 180 scent options available, including both new and fan-favorite fragrances.
This marks the 14th year of Candle Day, which has gained a loyal following of consumers who eagerly await the event each holiday season. The sale draws millions of shoppers to both online and physical stores, emphasizing Bath & Body Works' commitment to quality craftsmanship in home fragrance. As part of the event, customers will find exclusive new scents, limited-edition drops, and beloved throwback fragrances.
This year’s selection features an exciting array of new products, such as the Butterscotch Swirl and Rum Rum Reindeer candles, as well as unique offerings like the quirky Holiday Dill-ight pickle candle. Returning fan-favorites include Fresh Balsam and Winter Candy Apple, ensuring there is a scent for every mood and moment.
Betsy Schumacher, Chief Merchandising Officer at Bath & Body Works, expressed pride in the Candle Day event, which showcases the brand’s innovative approach to home fragrance and connects with customers on a deeper level. For those wanting to take advantage of Candle Day, shopping can be done through the Bath & Body Works website, app, or in stores, making it a comprehensive holiday shopping experience.
MWN-AI** Analysis
Bath & Body Works' Annual Candle Day is set to generate excitement and substantial foot traffic as it approaches its 14th iteration. Scheduled from December 4-7, 2025, this highly anticipated event highlights the brand's strategic focus on customer engagement and seasonal retail success. With the flagship 3-wick candles priced at an appealing $9.95, consumers are incentivized to partake in both in-store and online shopping, deepening brand loyalty and enhancing sales volume.
Investors should note that the event not only showcases a mix of popular scents but also introduces enticing new fragrances and exclusive limited-edition offerings, such as the Keepsake candle with unique packaging. This clever marketing approach is designed to reflect Bath & Body Works' commitment to innovation and quality, key factors in bolstering consumer demand.
The performance of Candle Day has historically proven vital for seasonal earnings, exemplified by prior years' staggering sales figures, including the projection of candles stretching 1,700 miles if aligned end-to-end. This event acts as a barometer for consumer preferences and market trends in the home fragrance sector. As the holiday shopping season intensifies, strong performance during Candle Day could signal positive momentum for Bath & Body Works in the subsequent quarters.
For potential investors or stakeholders, monitoring Candle Day's consumer engagement levels and sales outcomes will be crucial. A successful event could indicate sustained growth in Bath & Body Works' financial health and market positioning, as it continues to capture a significant share of the home fragrance market. Therefore, as the Candle Day event unfolds, strategic positions in Bath & Body Works may yield favorable returns, particularly if sales surpass expectations and enhance overall brand stature.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Highly Anticipated Annual Event Brings Newness, Beloved Fan-Favorites and Limited-Edition Candles During the Ultimate Holiday Shopping Weekend
What You Should Know:
- Bath & Body Works announces the return of its highly anticipated Annual Candle Day event, featuring exclusive new scents, fan-favorite throwbacks and limited-edition candles; the sale starts online at 10 p.m. on Dec. 4 and continues in stores from Dec. 5–7, 2025.
- During Candle Day weekend, consumers can purchase the brand’s 3-wick candles at the lowest price of the year—$9.95 each—choosing from over 180 candles, including new releases.
- Celebrating its 14th year, Candle Day has become a highly anticipated shopping holiday, drawing millions of consumers online and in stores, and showcasing Bath & Body Works’ dedication to craftsmanship and innovation in home fragrance.
COLUMBUS, Ohio, Dec. 02, 2025 (GLOBE NEWSWIRE) -- Get ready for the return of Bath & Body Works’ most anticipated event of the year— Annual Candle Day. It’s the once-a-year tradition fans anticipate all season, rallying together for early wakeups, shopping game plans and the thrill of discovery. For one weekend only , shoppers can explore Candle Day exclusives, new fragrances, limited-edition finds and fan-favorite throwbacks. This year’s sale will run online from 10 p.m. ET Thursday, Dec. 4, through Sunday, Dec. 7, while in-store shopping will take place Friday, Dec. 5, through Sunday, Dec. 7.
During Candle Day weekend, consumers can shop Bath & Body Works’ iconic 3-wick candles at the lowest price of the year: just $9.95 each and get access to exclusive new fragrances. With more than 180 candles on sale, there’s a scent for every mood and moment.
Now in its 14 th year, Candle Day has become a fan-favorite holiday and a highly anticipated moment for the brand , with people lining up before stores open to get access to their favorite fragrances. It’s one of Bath & Body Works’ biggest shopping events of the year, drawing millions of shoppers across stores, the website and the app. The scale is staggering—lined up end-to-end, every 3-wick candle sold during Candle Day weekend in 2024 alone would span about 1,700 miles, roughly the distance from the southern tip of Florida to Portland, Maine.
“Candle Day is a cherished tradition that our customers countdown to every year,” said Betsy Schumacher, chief merchandising officer at Bath & Body Works. “It’s the ultimate Bath & Body Works shopping event— a moment when we deliver what we do best: high-quality 3-wick candles , crafted with innovation and artistry, alongside new fragrances and exclusive surprises designed to give consumers exactly what they desire.”
As a home fragrance leader, Bath & Body Works partners with world-renowned perfumers and top fragrance houses— the same that work with luxury brands—to create its famous 3-wick candles. Each candle is meticulously developed to deliver a rich, consistent scent experience from first light to final burn, blending science and artistry for the ultimate home fragrance.
Candle Day Assortment
This year’s robust assortment includes a mix of fan favorites like Fresh Balsam and Winter Candy Apple, new releases like Butterscotch Swirl and Rum Rum Reindeer , and a Candle Day first —a limited edition Keepsake 3-wick candle with exclusive packaging. Candle Day 2025 will feature more than 50 drops with exclusive 3-wick candles such as:
- Holiday Dill-ight — Limited Edition: Inspired by the quirky holiday tradition, join the ultimate holiday hunt by snagging a limited-edition pickle candle.
- Sundae Funday — New: Neapolitan Ice Cream, Gummy Candies, Glazed Cherries, Butterscotch Swirl, Sugared Waffle Cone and Hot Fudge Drizzle come together in this decadent gourmand collection.
- Perfect Pairings — New: Fun and unexpected foodie fragrances like Coffee & Donuts, Chips & Salsa, Pizza & Ranch and Popcorn & Slushie make up this creative collection.
- From The Vault — Back for a limited time : Hand-selected by the brand’s millions of loyalty members, this collection includes iconic scents like Smoked Vanilla, Brown Sugar & Fig, Snowday, Blueberry Sugar and Vanilla Snowflake.
- Holiday Bucket List — Can’t-miss holiday fragrances including Rum Rum Reindeer (new) , Christmas Road Trip (new) , Sweater Weather, Merry Mimosa and Vanilla Balsam.
- Host With The Most — Sophisticated picks for holiday hosting, including Black Tie, Tis The Season, Cranberry Pear Bellini and Vanilla Buttermint.
- Fan Favorites in Candle Form — Back for a limited time : Moonlight Path, with fan favorites including In The Stars, Japanese Cherry Blossom, Ocean, A Thousand Wishes and Platinum.
- First Sign of Spring — E arly seasonal favorites: Fresh Cut Lilacs, Black Teakwood, Pineapple Sunrise, Pink Apple Punch, Mahogany Coconut and Peach Bellini in colorful glass vessels.
- White Barn Colored Glass Spring — Spring scents in décor-friendly colored glass, Laundry Day, Paris Cafe, Vanilla Bean, Pineapple Mango, Watermelon Lemonade, Rose Water & Ivy, Eucalyptus Rain and Island Margarita.
- Gingham Nation Essentials — Lemon, Lavender, Vanilla, Rose and Cinnamon.
HOW TO SHOP CANDLE DAY
Consumers can shop Candle Day exclusives online via bathandbodyworks.com , via the Bath & Body Works app and in stores. This year’s sale will begin online on Thursday, Dec. 4 at 10 p.m. ET. On Friday, Dec. 5, Bath & Body Works’ stores across the U.S. will open at 6 a.m. local time for early in-store shopping.
For tips on candle care and safety, visit bathandbodyworks.com .
ABOUT BATH & BODY WORKS
Home of America’s Favorite Fragrances®, Bath & Body Works is a global leader in personal care and home fragrance, including top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance?diffusers?and liquid hand soap. Powered by agility and innovation, the company’s?predominantly U.S.-based?supply chain enables it to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at 1,934 company-operated Bath & Body Works locations in the U.S. and Canada, 544 international franchised locations and an online storefront at bathandbodyworks.com (as of November 1, 2025).
MEDIA CONTACT:
Emmy Beach
communications@bbw.com
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/c75f9eeb-609f-4ba6-b105-323ad17b3c36
https://www.globenewswire.com/NewsRoom/AttachmentNg/a4a29830-b9b9-4e03-ba4f-111435c3c876
https://www.globenewswire.com/NewsRoom/AttachmentNg/9963c630-527c-4801-bab6-8c9df351f10e
https://www.globenewswire.com/NewsRoom/AttachmentNg/2c50dd87-f22a-42b7-b740-d37bce75f533
FAQ**
How does the success of the Annual Candle Day event, featuring products like the exclusive 3-wick candles from Bath & Body Works Inc Com BBWI, impact the company’s overall sales and profitability during the holiday season?
Given the popularity of Candle Day and the introduction of new fragrances, how does Bath & Body Works Inc Com BBWI plan to sustain consumer interest and maintain brand loyalty beyond this annual event?
With over 180 unique candles on offer during Candle Day, how does Bath & Body Works Inc Com BBWI ensure a diverse and appealing product selection that meets fluctuating consumer preferences in the home fragrance market?
What marketing strategies does Bath & Body Works Inc Com BBWI employ to effectively promote Candle Day and attract millions of customers online and in-store, especially in a competitive retail environment?
**MWN-AI FAQ is based on asking OpenAI questions about Bath & Body Works Inc Com (NYSE: BBWI).
NASDAQ: BBWI
BBWI Trading
1.9% G/L:
$19.615 Last:
2,811,024 Volume:
$19.17 Open:
