Bath & Body Works Debuts Disney Princess Collection with New and Returning Fan-Favorite Fragrances
MWN-AI** Summary
Bath & Body Works is set to launch its highly anticipated Disney Princess Collection on February 13, 2026, both in physical stores and online in the U.S. and Canada. Following the success of its inaugural Disney Princess Collection, this new line includes five all-new fragrances—Life's a Fairytale, Snow White, Mulan, Rapunzel, and Aurora—alongside beloved returning favorites, Belle and Tiana. The combination aims to engage fans by blending Disney's magical storytelling with Bath & Body Works' renowned craftsmanship, allowing consumers to immerse themselves in the enchanting worlds of their favorite characters through fragrance.
The collection features an extensive range of products, including fine fragrance mists, body lotions, three-wick candles, and various decorative accessories ranging from $1.95 for PocketBac hand sanitizers to $125 for a Castle Candle Pedestal. Each fragrance is crafted to evoke the unique spirit of the respective princesses; for instance, Mulan's scent combines magnolia blossom with fierce water notes, while Rapunzel's fragrance is inspired by sundrop flowers and golden musk.
The international expansion of the collection will kick off in mid-March, reaching over 40 global markets by year-end. Bath & Body Works aims to create immersive experiences that celebrate the individuality and stories of each princess, reflecting their tales of inspiration and empowerment. Jamie Sohosky, Chief Marketing Officer, emphasized the collaboration’s excitement, noting the joy of connecting fans with Disney's iconic characters.
Additionally, the collection includes whimsical accessories like a keepsake music box and themed backpacks. Reward members will get exclusive early access two days prior to the launch. For more details about the Disney Princess Collection, visit bathandbodyworks.com.
MWN-AI** Analysis
Bath & Body Works’ launch of the Disney Princess Collection on February 13, 2026, represents a significant opportunity for investors to assess the brand's growth and market potential. This highly anticipated collection features both new and returning fragrances that are uniquely designed to resonate with a broad demographic, from nostalgic adults to younger audiences enchanted by Disney’s legacy.
The collaboration with Disney not only enhances the brand’s appeal but signifies a strategic move to capture the collectible market. With over 92 products spanning fine fragrance mists, body lotions, and decorative accessories, the diversity of the offerings allows for multiple price points, catering to varying consumer spending habits. For instance, products priced as low as $1.95 make them accessible while premium items, such as the Castle Candle Pedestal at $125, can attract higher-end buyers.
The phased international rollout, reaching over 40 markets by year-end, presents considerable growth potential. Given Bath & Body Works’ robust supply chain, which allows for an agile response to market demands, this global expansion could substantially boost revenue. The anticipation surrounding the collection and early access for rewards members indicates strong consumer engagement, which is crucial for ensuring sustained sales momentum.
However, investors must remain vigilant to market dynamics. Highlighting the importance of trend analysis, Bath & Body Works should monitor consumer preferences and reactions to this collection closely. Additionally, any external factors affecting consumer spending should be considered.
In conclusion, this Disney Princess Collection launch provides a compelling narrative for growth. Stakeholders should watch closely how consumer response translates into sales figures and whether Bath & Body Works can maintain its strong market position amid evolving retail environments.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
What You Should Know:
- Bath & Body Works is launching its latest Disney Princess Collection at retail locations and online on February 13, 2026, featuring new and beloved fragrances inspired by the captivating stories of six Disney Princess characters: Aurora, Belle, Mulan, Rapunzel, Snow White, and Tiana, plus Life’s a Fairytale fragrance.
- This collection offers consumers a variety of coveted fragrances and accessories across fine fragrance mist, body lotion, 3-wick candles and more.
- The international launch will follow starting in mid-March and reach more than 40 markets by the end of the year.
COLUMBUS, Ohio, Feb. 11, 2026 (GLOBE NEWSWIRE) -- Bath & Body Works and Disney are back with a new collection launching in stores and online in the U.S. and Canada on Feb. 13, 2026. The international rollout will begin in mid?March and is expected to reach more than 40 markets by the end of the year. Building on the success of the first Disney Princess Collection, this next chapter features five all-new fragrances—Life’s a Fairytale, Snow White, Mulan, Rapunzel and Aurora—alongside the return of fan favorites, Belle and Tiana, from the first Disney Princess Collection.
Blending Disney’s magical storytelling with Bath & Body Works’ signature craftsmanship, the collection invites fans to step into the enchanting worlds of their favorite Disney characters through fragrance in the uniquely transportive way only Bath & Body Works can deliver.
This launch marks the latest evolution of the Bath & Body Works and Disney collaboration, expanding their relationship to bring even more immersive fragrance experiences to fans.
“It’s truly exciting to see two beloved global brands unite once more to create something extraordinary for fans everywhere,” said Jamie Sohosky, chief marketing officer at Bath & Body Works. “At Bath & Body Works, we believe everyone deserves to feel good and this collection invites consumers to step into the spirit of each Disney Princess through fragrance—celebrating her story, her individuality, and the moments of inspiration that bring these worlds to life.”
“Disney Princess is a powerful global brand grounded in timeless stories, iconic characters and values that resonate across generations,” said Liz Shortreed, senior vice president of Disney Consumer Products. “Through our collaboration with Bath & Body Works, we’re bringing those core elements to life, translating the distinct spirit of each Princess into fragrances and designs fans can enjoy every day.”
ABOUT THE FRAGRANCES
Each fragrance is expertly crafted by Bath & Body Works perfumers to capture the spirit and story of every Disney Princess. From sparkling florals to creamy vanillas and juicy fruits, the scent notes are designed to evoke a sense of wonder and imagination. The 92 product assortment spans across a variety of different forms including body wash and cream, hand soap and sanitizer, fine fragrance mist, lip gloss, candles and decorative accessories with prices ranging from $1.95 for a PocketBac hand sanitizer to $125.00 for the Castle Candle Pedestal.
NEW FRAGRANCES:
- Aurora: Soft rose petals and sandalwood, finished with a touch of sparkling fairy dust offer a dreamy balance of floral and gourmand notes inspired by Aurora’s graceful, playful and optimistic nature.
- Mulan: Magnolia blossom and radiant apricot meet the freshness of fierce waters. Bold yet graceful, this scent reflects Mulan’s spirit of courage, passion and determination.
- Rapunzel: Glowing sundrop flowers and rich nectar wrapped in golden musk evoke Rapunzel’s vibrant and optimistic personality.
- Snow White: Mystic red apple and ripened fruits set against a backdrop of enchanted woods create a fragrance as charming and whimsical as Snow White herself.
- Life’s a Fairytale: A blend of charming berries, whimsical floral notes and the warmth of kingdom woods capture the promise of happily ever after.
RETURNING FRAGRANCES:
- Belle: Rose petals, sparkling buttercup and whipped vanilla create an elegant mix of floral and gourmand notes for those seeking beauty and adventure.
- Tiana: Delicate water lily and gilded amber accented by shimmering bayou woods deliver a harmonious blend of fruity and floral elements, evoking dreams come true in the heart of the bayou.
COLLECTIBLE ACCESSORIES:
The new Disney Princess Collection also features an array of decorative accessories inspired by Life’s a Fairytale and the new Disney Princess fragrances. From stylish backpacks and coin purses to Wallflower diffusers and PocketBac holders, these accessories bring a touch of whimsy to everyday routines. Some of the accessories include:
- Life’s a Fairytale Keepsake Music Box
- Gold All Princess Backpack
- Castle 3-Wick Pedestal
- Aurora 3-Wick Pedestal
- Rapunzel Coin Purse
- Mulan Wallflower Diffuser
On Feb.12, 2026, Bath & Body Works rewards members will have exclusive early access to select items from the collection including the full Life’s a Fairytale assortment (fine fragrance mist, body cream, Keepsake Music Box, PocketBac holder, etc.), a 3-wick candle pedestal and a mini fine fragrance mist gift set through the Bath & Body Works app.
For more information about the new Disney Princess Collection, visit bathandbodyworks.com.
ABOUT BATH & BODY WORKS
Home of America’s Favorite Fragrances®, Bath & Body Works is a global leader in personal care and home fragrance, including top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance?diffusers?and liquid hand soap. Powered by agility and innovation, the company’s?predominantly U.S.-based?supply chain enables it to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at 1,934 company-operated Bath & Body Works locations in the U.S. and Canada, 544 international franchised locations and an online storefront at bathandbodyworks.com (as of November 1, 2025).
MEDIA CONTACT:
Media Relations
Jada Miles
Communications@bbw.com
FAQ**
How is Bath & Body Works Inc Com BBWI anticipating consumer response to the new Disney Princess Collection compared to the previous launch, given the mix of new and returning fragrances?
What marketing strategies will Bath & Body Works Inc Com BBWI employ to maximize the impact of the international rollout of the Disney Princess Collection in over 40 markets?
How will Bath & Body Works Inc Com BBWI leverage the collectible accessories tied to the Disney Princess Collection to enhance brand loyalty and consumer engagement?
What financial implications does Bath & Body Works Inc Com BBWI expect from this collaboration with Disney, especially regarding market share and sales growth during the collection's launch period?
**MWN-AI FAQ is based on asking OpenAI questions about Bath & Body Works Inc Com (NYSE: BBWI).
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