Brown-Forman Q4: Sobering Numbers

2026-06-04 13:57:45 ET

I started this analysis of Brown-Forman Corporation ( BF.B ) somewhat biased. I already have a strong opinion about beverage companies that are heavily dependent on alcohol; I don't think it's a good trend to ride, quite the opposite. There is data suggesting that younger generations are drinking less (see image below ), and, in general, this type of consumption seems to be gradually taking a back seat....

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