MARKET WIRE NEWS

1 Stock-Split Stock -- Up 27,500% in 25 Years -- That's a No-Brainer Buy in March and 1 to Avoid

Source: Motley Fool

2026-03-03 05:26:00 ET

Although artificial intelligence (AI) has dominated Wall Street headlines for years, it's not the only trend that investors have been gravitating toward. On top of AI euphoria, investors can't get enough of stock-split stocks.

A stock split is an event that allows a publicly traded company to cosmetically adjust its share price and outstanding share count by the same factor. These changes are superficial in the sense that they don't affect a company's market cap or its operating performance.

While stock splits come in two varieties -- forward and reverse -- investors typically flock to the former and shun the latter. Reverse splits are designed to increase a company's share price, often with the purpose of avoiding delisting from a major stock exchange. It's the type of split typically enacted by a struggling business.

Continue reading

Booking Holdings Inc.

NASDAQ: BKNG

BKNG Trading

-3.29% G/L:

$4382.39 Last:

177,759 Volume:

$4461.71 Open:

mwn-link-x Ad 300

BKNG Latest News

February 27, 2026 10:51:00 am
/C O R R E C T I O N -- Booking Holdings/

BKNG Stock Data

$138,738,530,156
31,911,477
N/A
1068
N/A
Hotels, Lodging & Leisure
Consumer Discretionary
US
Norwalk

Subscribe to Our Newsletter

Link Market Wire News to Your X Account

Download The Market Wire News App